Nope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap..it's all the same.) But I often find myself explaining to clients that as much as I would love to provide top-notch stellar quality at lightning-fast speed at the lowest rock-bottom price, I can't. Nobody can, without sacrificing something themselves. Between quality, speed, and price, you're going to have to pick two to optimize. Gosh, life is just full of tough decisions, isn't it? Let's look at "a day in the life of Jane" to illustrate this point. More
Twitter is a social networking and micro-blogging site that allows users
to post messages (called tweets) up to 140 characters, typically to answer
the quesion "What are you doing?" (although not all tweets actually
answer this question). These tweets can be viewed by whomever
has chosen to "follow" you on Twitter. If you choose to follow
others, their tweets will show up on your Twitter homepage, keeping you
updated of their statuses.
Twitter: In Plain English
Ok. So...what's the point?
This has come to be the logical next question, and one some never seem
to get past. That's okay...Twitter may not have any value for you as an
individual, and you may be thinking, "That's just another waste of
time. Why would I want to constantly be telling people what I'm doing
at any given moment? And who would care enough to want to follow
me?" Quite frankly, that may be partially true. But if you have
a business or organization that you're wanting to promote, you should
not overlook the benefits of Twitter as a marketing tool. Via Twitter,
you can strategically plan your tweets to generate interest, to run promotions,
to generate leads to your website (which hopefully should translate into
sales or further exposure for your organization). You can search for and
follow those who are potentially your target audience, giving them the
opportunity to follow you (where they will then be in a position to receive
tweets from you. Direct Advertising = Valuable).
Additionally, more than just an answer to "What are you doing?",
Twitter has become a place for breaking news, for seeing what's going
on in the world at that that moment—not just what your friends may be
eating for dinner.
Ok, I'm game...how do I get started?
If you're ready to join "Twitter Nation," it's easy to get
started. Just to go to Twitter's
website and sign up for a new account. You can then
search for people you already know that are on Twitter, and follow them,
or simply search for others (by keyword, location, or interest). As you
follow people their tweets will show up on your Twitter home page. You'll
want to post your first tweet, and that's it!
A Direct Message is a private message sent from one Twitter user to another.
You can only DM someone who is following you.
@Reply is a tweet that is sent in response to somebody else's tweet.
Reply by including the @ sign directly preceding the username of the
person you're responding to (e.g. @nvisiondesigns).
The hashtag (#) added to a tweet makes it easy to categorize your tweet
into a certain topic or group that is Twitter-wide. Hashtags
make topics easy to find using the search feature on Twitter. The hashtag
can be added before whatever word or phrase describes your topic. For
example, if many people were tweeting about a MacBook Pro promotion, adding
#macbookpro (or any other user-defined tag) to their tweets would make
that topic (and all the tweets that use it) easily searchable.
RT is short for "Retweet" and essentially means you are reposting somebody
else's tweet. You know something is retweeted when you see "RT" at
the beginning of a post, usually followed by a username of the person
they got the post from.
Follow Friday has become a trend (on Fridays of course) of posting people
you find interesting and think others should follow. Generally you will
see a #FollowFriday or #FF hashtag in tweets, followed by one or more
usernames. Best practices include giving a brief description or overview
of why someone else should follow these people.
apple(s) of my eye. A few things that are important to me.
related to design, but quite relevant in this world we live in.