Design - from all angles
A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: 
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Web Design Trends for 2018
Guest Author | Tuesday, July 31, 2018
Sometimes, trends get a bad rap (polyester jumpsuits, anyone?). By very nature, they will soon be out of favor, and those left hanging on are seen as out-of-touch. But not all trends are fleeting. Trends can reveal the direction that society is moving, indicative of more permanent underlying shifts. This is as true of design as anything else. Read Article »
How the Right Web Design Can Boost the Value of Your Digital Business
Guest Author | Monday, July 30, 2018
Web design is too often relegated to the world of aesthetics. But it’s not only about making
your site look pretty. Instead, good web design can be a powerful driver of business
performance and value. Here’s how: Read Article »
Is Cognitive Load Ruining Your Website?
Nyla Smith | Thursday, May 31, 2018
Looking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business. Read Article »
Who Should You Hire to Build Your Website?
Nyla Smith | Tuesday, January 30, 2018
These days, it seems everybody “does web design”. How do you know the best option for you? Read Article »
7 Things You Need to Know Before Paying for a Website
Nyla Smith | Tuesday, May 30, 2017
In 10+ years of developing websites, I’ve come across a lot of assumptions. And you know what they say about those. So if you’re in the market for a new website, the following seven questions should help make the most of the experience. Read Article »
"Z" is for: Zapier
Nyla Smith | Tuesday, August 02, 2016
Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »
How Nike Failed at User Testing
Nyla Smith | Thursday, June 30, 2016
Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that "just do it" should never supercede "just think it through". In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience. Read Article »
"Y" is for: YouTube
Nyla Smith | Tuesday, June 21, 2016
Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it. Read Article »
The Power of One-Page Websites
Nyla Smith | Tuesday, April 12, 2016
