Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Trademarking your logo — is it necessary?

Nyla Smith | Tuesday, July 29, 2014

On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them. You'd think a simple question would have a simple answer, but there's a little more to it than that...  Read Article »

8 tips for a better website

Nyla Smith | Tuesday, June 24, 2014

If your website isn't performing for you, there are probably reasons why. Before you go and do something drastic, like redesign it completely, there are a few things you should evaluate. Here are eight tips that could help you improve your existing website.  Read Article »

One of the best modern sans serif fonts - PF Handbook Pro Extra Thin

Nyla Smith | Thursday, June 30, 2011

My sans serif typeface of the moment? PF Handbook Pro. It's cool, calm, and collected, with just enough quirkiness to make it lovable. (Kinda like myself, no?)  Read Article »

Fonts That Make Me Giddy: Cotoris

Nyla Smith | Monday, January 24, 2011

Cotoris font I can't say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.  Read Article »


Keep reading: