Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Umm, are you seeing things? (Unintentional design)

Nyla Smith | Wednesday, August 10, 2011

The funny thing about design is that it has to be perceived by people who may have very different perspectives...which opens the door to other interpretations that can sometimes leave you scratching your head. Read Article »

Horizontal vs. vertical business cards

Nyla Smith | Friday, July 29, 2011

It's time for me to restock on my business cards, and since I have been redesigning my logo, of course I have to redesign my cards as well. In the spirit of exploring my options, I decided to design a vertical version of my new business card as well as horizontal one. Read Article »

White space is your friend — Minimalist design

Nyla Smith | Thursday, June 16, 2011

Every so often, my dear hubby comes home with a new addition—be it a kitchen gadget, filing cabinet, piece of furniture, etc, that was "just too good of a bargain to pass up."  Read Article »

Pretty bird, pretty bird!

Nyla Smith | Thursday, June 09, 2011

Sometimes, if you call me up, you may hear a voice in the background. This voice may say "Drink your water", or "Xooma Worldwide", or "I love you", or...just shriek obnoxiously. (Yes, I love that.) Read Article »

That's just not my (team) color: red and gold

Nyla Smith | Friday, June 03, 2011

"Well those are too close to Redskins colors, soo....let's go with this one instead." This was a comment a client (apparently not a Redskins fan) made after I had presented some color options for his new logo design.  Read Article »

Sporty colors

Nyla Smith | Monday, May 30, 2011

As I write this, I am watching the Super Regionals of college softball, which are leading up to the Women's College World Series. (I am, and forever will be, a lover of fastpitch softball and this is the only time of year I watch ESPN of my own free will.) In watching this particular game between Alabama and Stanford, I'm struck by a phenomenon: the apparent lack of color variety in the sports world. The two teams playing now are both maroon and white! Where's the creativity here? Read Article »

"Hey, you stole my idea!"

Nyla Smith | Wednesday, February 02, 2011

Have you heard of "Quirky"? It's a website that allows you to submit your ideas for inventions, has people comment on and vote up the ideas, and if yours is chosen, the Quirky team actually brings it to life — they manufacture it and make it available for retail. Read Article »

Now. Do it NOW.

Nyla Smith | Monday, January 31, 2011

"People are more motivated by immediate consequences than by future possibilities." Read Article »


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