Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Plagiarism and the 2020 Olympics Logo

Nyla Smith | Tuesday, August 25, 2015

Plagiarism is a pretty big deal when you’re accused of copying your high school English paper. It’s an even bigger deal when you’re accused of stealing the 2020 Summer Olympics logo design. Ruh roh, Raggy… Read Article »

Color: It's All in Your Head

Nyla Smith | Tuesday, June 09, 2015

eye with color wheelHere's something to consider...if a tree falls in the forest and nobody is there to see it, did it have a color? There's no denying that color is all around us, but how we perceive it is all in the eye of the beholder.  Read Article »

The Role of Psychology in Design

Nyla Smith | Tuesday, May 19, 2015

What role does psychology play in design? A big one. You don't have to be a student of Freud to understand how basic psychological principles, when applied to design, can have a measurable impact. Read Article »

How to Avoid Brand Schizophrenia

Nyla Smith | Tuesday, May 05, 2015

man in panicAre you a company that suffers from brand schizophrenia? While "branding" can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it?  Read Article »

Substance over style: How does your website measure up?

Nyla Smith | Tuesday, July 22, 2014

Having a website that converts is more important than having a website that just looks good. Unfortunately, these priorities get mixed up all the time.  Read Article »

How to become a Graphic Designer

Nyla Smith | Tuesday, June 10, 2014

What does it take to be a graphic designer?  Is it a natural talent?  A degree? Technical ability? An artistic eye? Creative vision? The ability to solve problems?  Read Article »

Why Office Max (or Depot) should thank me

Nyla Smith | Tuesday, June 03, 2014

There's an Office Depot right down the street. A little further down is an Office Max. No, wait... I think it's the other way around. Hmm. Read Article »

Quality, Speed, and Price. Choose 3?

Nyla Smith | Wednesday, August 31, 2011

venn diagram with three circlesNope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it's all the same.) Read Article »

What's in a name? Graphic Designer vs. Web Designer vs. Web Developer...Oh my

Nyla Smith | Wednesday, August 24, 2011

There are lots of titles floating around for people like me. And I'll be honest here, lots of people don't know what those titles mean. I call myself a Graphic and Web Designer. Read Article »

Designing for print vs. designing for web

Nyla Smith | Wednesday, August 17, 2011

Being a Graphic Designer means I design for both print and web. While there are many obvious similarities—design principles don't change, I use many of the same software programs— there are differences between the two that people may not be aware of. Read Article »


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