Design - from all angles
A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: 
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"T" is for Typo: Why Good Grammar is Good for Business
Nyla Smith | Tuesday, March 15, 2016
Possibly the most expensive typo in history was made by NASA in 1962. The omission of a single hyphen in a mathematical calculation resulted in the destruction of Mariner 1 mere minutes after launch and cost $80 million. While your typos may not cause rockets to explode midair, they could keep your profits from skyrocketing. Read Article »
Balancing Marketing with Social Responsibility
Nyla Smith | Tuesday, February 16, 2016
Sir Isaac Newton’s third law of physics states that every action has a reaction. But you don’t have to get beaned on the head with an apple to realize the universal laws of physics also apply to marketing. Read Article »
"O" is for Offset Printing
Nyla Smith | Tuesday, December 01, 2015
I remember quite distinctly a time back in 2004, when this thing called 'digital printing’ was scoffed at by ‘real’ designers. It was cheap and produced inferior results as compared to traditional offset printing. Well now it’s almost 2016 and technology has come a long way. Is offset printing still the best way to print? Read Article »
"H" is for: Hexadecimal
Nyla Smith | Tuesday, September 08, 2015
Do you ever find yourself frustrated over color? For instance, do you know how to ensure that your brand colors will be consistent across every form of advertising that you use — from your print to your online marketing efforts? Here is a quick lesson that can help. Read Article »
"G" is for: Glossy
Nyla Smith | Tuesday, September 01, 2015
Ooh, shiny! Do you like gloss? Well, who doesn't? When deciding on the print options of your marketing materials, the question to go glossy or matte is a common one. It’s a simple enough question, but there are actually a few different ways to achieve a glossy look — any one of which can give you a different result. Read this before you order your next print job to make sure you know what you’re getting. Read Article »
"D" is for: Die Cutting
Nyla Smith | Tuesday, August 04, 2015
