Design - from all angles
A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: 
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Brand Archetypes — Meet the Hero
Nyla Smith | Tuesday, February 23, 2016
The courageous triumph over adversity is the defining characteristic of the Hero archetype. Finding deep satisfaction, exhilaration, and purpose in this feat, the Hero archetype displays great tenacity to achieve it, with a “never give up” attitude. We’ve all been inspired — or saved — by a hero… where would we be without them? Read Article »
Brand Archetype — Meet the Creator
Nyla Smith | Tuesday, January 26, 2016
Seemingly oxymoronic by nature, the Creator archetype desires freedom while at the same time deeply motivated by control. Hanging in this delicate balance, we find visionary and innovative brands that value imagination and self-expression, particularly in the fields of the arts, design, marketing, and technology. Read Article »
Brand Archetypes — Meet the Caregiver
Nyla Smith | Tuesday, December 29, 2015
The Caregiver brand archetype can be summed up in two words: compassionate and self-sacrificing. Picture the empathetic nurse or the helpful concierge, and you will see how the Caregiver archetype is a personality fit for brands which aim to nurture or serve others, from healthcare, to nonprofit, to hospitality industries. Read Article »
Brand Archetypes — Meet the Innocent
Nyla Smith | Tuesday, December 15, 2015
The cute kid, the dreamer, the optimist, the do-gooder. What do they all have in common? They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our fast-paced, hectic lives – simplicity and happiness. Read Article »
"E" is for: Email Marketing
Nyla Smith | Tuesday, August 11, 2015
Prior to 1971, nobody knew what email was. In 2012, we sent 294 BILLION emails per day. Love it or hate it, email is now a part of our daily lives. For businesses, email is one of the primary marketing vehicles for reaching customers. It is a cost-effective way to send targeted, personalized, and automated messages. Read Article »
How to Avoid Brand Schizophrenia
Nyla Smith | Tuesday, May 05, 2015
Are you a company that suffers from brand schizophrenia? While "branding" can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it? Read Article »
One simple way to raise more money for your nonprofit
Nyla Smith | Tuesday, September 30, 2014
Nonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it's an organizational challenge, but marketing communication can make a big difference to the bottom line. Read Article »
Now. Do it NOW.
Nyla Smith | Monday, January 31, 2011