Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: }

"V" is for Vector

Nyla Smith | Wednesday, April 27, 2016

You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion. Read Article »

"H" is for: Hexadecimal

Nyla Smith | Tuesday, September 08, 2015

Do you ever find yourself frustrated over color? For instance, do you know how to ensure that your brand colors will be consistent across every form of advertising that you use — from your print to your online marketing efforts? Here is a quick lesson that can help. Read Article »

The Science of Design: Mathematics

Nyla Smith | Friday, May 27, 2011

Ahh, math. Who doesn't love math? What? You? Well, that's only because you may not appreciate the true beauty of math. Read Article »

Keep reading:

I am so thankful we met you and that you will be working on our projects. I feel so comfortable with you and I truly feel you understand our vision. I have a hard time articulating exactly what I want and large projects are very frustrating to me because of this. Since working with you, I am so excited about adding new items and developing more of our "brand". My excitement is largely due to you! You are such a great listener and I feel you totally "get" me and my ideas. Thank you for all you do and for creating beautiful work that clearly communicates our vision. I am so thankful for you! Melissa P., The Peninsula Academy more

Request a Quote