Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Marketing vs. Branding: What's the Difference?

Nyla Smith | Friday, September 28, 2018

woman unsure about branding vs marketingThe terms branding and marketing are sometimes used interchangeably. This is understandable — they are inextricably tied together — but they’re not the same thing. Here's why that matters, and how to know which one you need. Read Article »

The Ambiguity Bias is Scaring Away Your Customers

Nyla Smith | Thursday, August 30, 2018

nervous customer ambiguity biasThe ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line. Read Article »

Brand Archetype FAQ: How do I pick my primary brand archetype?

Nyla Smith | Thursday, June 28, 2018

Is your archetype "chosen" or is it "revealed"? Yes and yes. Hmm. Well…if you can pick your own archetype, how do you go about doing that? Your brand archetype impacts everything about your business. Here's how to choose wisely.   Read Article »

Brand Archetype FAQ: Will our archetype change based on the products we offer?”

Nyla Smith | Monday, April 30, 2018

Another variation of the question is “Can/Should/How do we introduce new product offerings if they don’t align with our current brand archetype?”  Read Article »

The (Ethical) Way to Use Cognitive Biases to Your Advantage

Nyla Smith | Thursday, March 29, 2018

who does web designCognitive biases. We all have them. We may even be aware of them. Cognitive biases are the result of mental shortcuts our brains have formed, particularly when making decisions… and marketers, intentionally or not, have been banking on them since the dawn of advertising.  Read Article »

Who Should You Hire to Build Your Website?

Nyla Smith | Tuesday, January 30, 2018

who does web designThese days, it seems everybody “does web design”. How do you know the best option for you? Read Article »

The Brand Story of Betty Crocker (And What We Can Learn From It)

Nyla Smith | Friday, November 24, 2017

The year is 1950. Scarcely a kitchen in America is immune from the allure of Betty. Fast forward nearly seventy years, and Betty Crocker is still a staple in U.S. homes. What can we learn from this iconic brand? Read Article »

Brand Archetype FAQ: "Do my target customers have the same archetype as my brand?"

Nyla Smith | Thursday, August 31, 2017

We’ve heard the familiar saying “opposites attract” but we've also heard “like attracts like.” When it comes to brand archetypes, which is true regarding our target audience? Read Article »

Brand Archetype FAQ: I’m a solopreneur. Is there a difference between my personal brand and the brand archetype of my business?

Nyla Smith | Monday, July 31, 2017

Whether you’re a solopreneur or a CEO, you may have wondered at some point where the line is between your personal brand and the business you represent. How do you separate the two? Read Article »

Brand Archetype FAQ:“How can I stand out from my competition if we’re the same brand archetype?"

Nyla Smith | Tuesday, June 27, 2017

So this is a pretty frequent question, because, well, do the math, right? There are only 12 brand archetypes and…. hundreds (thousands?) of others in your industry. So, how do you differentiate from your competitors who may also be the same archetype as you? Read Article »


Keep reading: