Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

The Secret Life of Sensations: How Design Affects Perception

Nyla Smith | Tuesday, December 22, 2015

Can something as basic as design affect customers’ perception of your product? Big. Fat. YES! But how, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.” Read Article »

Brand Archetypes — Meet the Innocent

Nyla Smith | Tuesday, December 15, 2015

The cute kid, the dreamer, the optimist, the do-gooder. What do they all have in common? They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our fast-paced, hectic lives – simplicity and happiness. Read Article »

"P" is for: Pantone 2016 Color(s) of the Year!

Nyla Smith | Tuesday, December 08, 2015

For the first time ever, Pantone’s Color of the Year is a duo. That’s right, the color for 2016 is actually two — Rose Quartz and Serenity. Another notable “first” is that it represents a departure from the usual bold rich color typically given this honor, being the first pastel shades in a decade. This is quite a shift from the norm — what does it mean? Read Article »

"J" is for: Joy

Nyla Smith | Tuesday, October 06, 2015

As we make our way through the ABC's of marketing and design terminology, you wouldn't naturally assume that "joy" would be on that list. But it is, for two reasons, and let me tell you what they are. Read Article »

Color: It's All in Your Head

Nyla Smith | Tuesday, June 09, 2015

eye with color wheelHere's something to consider...if a tree falls in the forest and nobody is there to see it, did it have a color? There's no denying that color is all around us, but how we perceive it is all in the eye of the beholder.  Read Article »

The Role of Psychology in Design

Nyla Smith | Tuesday, May 19, 2015

What role does psychology play in design? A big one. You don't have to be a student of Freud to understand how basic psychological principles, when applied to design, can have a measurable impact. Read Article »

What we can learn from Google's Doodles

Nyla Smith | Tuesday, September 23, 2014

Google DoodleYou may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?   Read Article »

How to improve your website load time

Nyla Smith | Tuesday, September 09, 2014

Your brain has everything to do with why it's important to make sure your site loads quickly. Keep your customers coming by optimizing your site’s speed. Read Article »

Why I dislike the term "freelancer"

Nyla Smith | Tuesday, June 17, 2014

Let me clarify — I dislike the term freelancer only as applied to myself. I harbor no ill will against the actual word, or others who identify as freelancers, I just personally don't like being called a freelancer. Here's why. Read Article »

Quality, Speed, and Price. Choose 3?

Nyla Smith | Wednesday, August 31, 2011

venn diagram with three circlesNope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it's all the same.) Read Article »


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