Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"H" is for: Hexadecimal

Nyla Smith | Tuesday, September 08, 2015

Do you ever find yourself frustrated over color? For instance, do you know how to ensure that your brand colors will be consistent across every form of advertising that you use — from your print to your online marketing efforts? Here is a quick lesson that can help. Read Article »

Plagiarism and the 2020 Olympics Logo

Nyla Smith | Tuesday, August 25, 2015

Plagiarism is a pretty big deal when you’re accused of copying your high school English paper. It’s an even bigger deal when you’re accused of stealing the 2020 Summer Olympics logo design. Ruh roh, Raggy… Read Article »

"F" is for: Favicon

Nyla Smith | Tuesday, August 18, 2015

A favicon (the term is a mashup of “favorites icon”) is one of those little details that should be a part of your visual brand. Go the extra step to reinforce your visual brand and enhance your users' experience of browsing your website by creating a custom favicon. Read Article »

Stop Annoying People with your Email Signature

Nyla Smith | Tuesday, June 16, 2015

annoyed at computerEmail signatures help to tell your contacts about your company and more importantly, how to stay in touch with you! When used correctly, they can be a very valuable marketing tool. When used the wrong way, they can have a negative impact on how people view your professional image. Read Article »

Signing Off! Email Signatures the Right Way

Nyla Smith | Tuesday, June 02, 2015

signatureIn this high-tech age, something as simple as an email signature should be a breeze to create on your computer. Think again! Although all email clients support these signatures, each interprets it differently. This causes the HTML email signature to be one of the most unpredictable beasts in the digital world.  Read Article »

Branding Mistakes: Targeting Everyone, Reaching No One

Nyla Smith | Tuesday, May 12, 2015

As you're developing your brand, one of the first questions you'll need to answer is,"Who am I doing this for?" Defining and reaching your target audience will be your main challenges. If you think you need to target every Tom, Dick, and Harriet in the world, then you may be in for a rude awakening.  Read Article »

How to Avoid Brand Schizophrenia

Nyla Smith | Tuesday, May 05, 2015

man in panicAre you a company that suffers from brand schizophrenia? While "branding" can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it?  Read Article »

Should I include trademark symbols in my logo?

Nyla Smith | Tuesday, October 21, 2014

Trademark symbols So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®,  and you begin to wonder... what's the difference, and are you supposed to have it on your logo? Read Article »

Branding Mistakes: Blending in with the crowd

Nyla Smith | Tuesday, October 14, 2014

stand out from the crowdWith 7 billion people in the world, it can be a daunting task to stand out from the crowd. While we like to think we are unique, so does everyone else…right? No less apparent in the business world, it can be difficult to differentiate between similar businesses. So, what makes one bug exterminator, or plumber, or dentist different from all the others in your city? What distinguishes your branding from your competitors? Read Article »

What we can learn from Google's Doodles

Nyla Smith | Tuesday, September 23, 2014

Google DoodleYou may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?   Read Article »


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