Design - from all angles
A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: 
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The Brand Story of Betty Crocker (And What We Can Learn From It)
Nyla Smith | Friday, November 24, 2017
Brand Archetypes — Meet the Lover
Nyla Smith | Tuesday, February 09, 2016
Intimacy and connection — no man is an island. People want to feel special and Lover brands exist to meet this need. In this journey we call life, what’s love got to do with it? Everything. Read Article »
The Secret Life of Sensations: How Design Affects Perception
Nyla Smith | Tuesday, December 22, 2015
Can something as basic as design affect customers’ perception of your product? Big. Fat. YES! But how, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.” Read Article »
Umm, are you seeing things? (Unintentional design)
Nyla Smith | Wednesday, August 10, 2011
The funny thing about design is that it has to be perceived by people who may have very different perspectives...which opens the door to other interpretations that can sometimes leave you scratching your head. Read Article »
The beauty of beans and rice (who knew?)
Nyla Smith | Monday, June 06, 2011