Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Lessons from the Creation of the 2016 Olympics Logo

Nyla Smith | Thursday, July 28, 2016

With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process.  Read Article »

Reading the Signs: Design on the Road

Nyla Smith | Tuesday, July 12, 2016

Want a surefire way to get graphic designers all riled up? Replace a good typeface with a bad one… all over America. Read Article »

Fonts That Make Me Giddy: Rotundus

Nyla Smith | Tuesday, January 05, 2016

Modern and elegant, this condensed typeface feels classy and almost timeless. And yet, as all giddiness-inducing fonts do, it has a style all its own. Read Article »

"K" is for: Kerning

Nyla Smith | Tuesday, October 13, 2015

Let me let you in on a little trick of professional graphic designers. This little last-minute tweak can make a huge difference—and it’s a key factor separating the amateurs from the experts. Read Article »

"I" is for: Italic (Faux vs. True)

Nyla Smith | Tuesday, September 15, 2015

The Leaning Tower of Pisa is a larger-than-life illustration of "when bad italics happen to good fonts." This Leaning Tower Phenomenon, if you will, often occurs as a byproduct of good people who just don't know any better. Read on to make sure you're not committing this typographical sin. Read Article »

Fonts That Make Me Giddy: Ropa Soft Pro

Nyla Smith | Tuesday, June 30, 2015

It's all about the curves. When you need a bold, yet feminine typeface, look no further than Ropa Soft Pro. No hard edges here, folks. Read Article »

Fonts That Make Me Giddy: Catalina

Nyla Smith | Tuesday, November 04, 2014

Hand drawn fonts are all the rage right now, and I love it. In a digital age where everything is shiny and technical and precisely perfect, it is nice to be reminded of the freedom, the quirkiness, the imperfect humanity of the handmade. Read Article »

Font vs Typeface — What's the difference?

Nyla Smith | Tuesday, August 12, 2014

If you're around a graphic designer for any length of time, you may notice them using the word "typeface". Smart guy (or gal) that you are, you eventually figure out that's just another word for "font".  Oh, but you're wrong. (Or are you?) Read Article »

One of the best modern sans serif fonts - PF Handbook Pro Extra Thin

Nyla Smith | Thursday, June 30, 2011

My sans serif typeface of the moment? PF Handbook Pro. It's cool, calm, and collected, with just enough quirkiness to make it lovable. (Kinda like myself, no?)  Read Article »

Fonts That Make Me Giddy: Cotoris

Nyla Smith | Monday, January 24, 2011

Cotoris font I can't say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.  Read Article »

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