Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"S" is for: Spec Work

Nyla Smith | Tuesday, March 01, 2016

“I decided to go into business so that I could work for free,” said no one ever. But is all free work created equal? Read Article »

"R" is for: Robots

Nyla Smith | Tuesday, February 02, 2016

Robots may not rule the world just yet, but they do rule the Internet. What do robots have to do with the World Wide Web? Let me explain. Read Article »

"Q" is for: QR Code

Nyla Smith | Tuesday, January 19, 2016

QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself. Read Article »

The Secret Life of Sensations: How Design Affects Perception

Nyla Smith | Tuesday, December 22, 2015

Can something as basic as design affect customers’ perception of your product? Big. Fat. YES! But how, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.” Read Article »

"P" is for: Pantone 2016 Color(s) of the Year!

Nyla Smith | Tuesday, December 08, 2015

For the first time ever, Pantone’s Color of the Year is a duo. That’s right, the color for 2016 is actually two — Rose Quartz and Serenity. Another notable “first” is that it represents a departure from the usual bold rich color typically given this honor, being the first pastel shades in a decade. This is quite a shift from the norm — what does it mean? Read Article »

"N" is for Negative Space (How to Use Gestalt Theory for a Memorable Logo)

Nyla Smith | Tuesday, November 24, 2015

Don’t be fooled by the term “negative space.” When it comes to logo design, negative space can be used in very positive ways. As with many other aspects of design, we can look to the field of psychology for insight on how to use negative space to create a memorable logo. Read Article »

"M" is for: Monochromatic (One is the Loveliest Color)

Nyla Smith | Tuesday, November 17, 2015

It was September of 1965 when the color television revolution changed the world. Programming previously watched in shades of gray was now bursting in full color for all to see! It’s understandable that we are drawn to color; we equate it with life and vibrancy. So when I tell you that monochromatic has merits, don’t tune me out just yet!  Read Article »

"L" is for: Landing Page

Nyla Smith | Tuesday, October 20, 2015

Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn't enough and why you need landing pages to truly be successful in selling. Read Article »

"K" is for: Kerning

Nyla Smith | Tuesday, October 13, 2015

Let me let you in on a little trick of professional graphic designers. This little last-minute tweak can make a huge difference—and it’s a key factor separating the amateurs from the experts. Read Article »

"J" is for: Joy

Nyla Smith | Tuesday, October 06, 2015

As we make our way through the ABC's of marketing and design terminology, you wouldn't naturally assume that "joy" would be on that list. But it is, for two reasons, and let me tell you what they are. Read Article »


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