Design - from all angles
A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: 
}
Brand Archetypes — Meet the Outlaw
Nyla Smith | Tuesday, June 07, 2016
We all have a wild side, and the Outlaw brand archetype taps into our deep desire for nonconformity, to the point of rebellion. The Outlaw throws aside societal norms and seeks to destroy, if only to build things up again the way they should be. Viva la revolución! Read Article »
Brand Archetypes — Meet the Ruler
Nyla Smith | Tuesday, May 24, 2016
Just think where we’d be without structure and order in our lives. While power, control, and authority may be easy to abuse, chaos still needs to be managed. Brands that are able to provide the world with the security and stability we all desire are the ones that earn the title of Ruler. Read Article »
Brand Archetypes — Meet the Jester
Nyla Smith | Tuesday, May 17, 2016
Who doesn’t like to have fun?! The role of the Jester archetype is to bring everybody together to play and appreciate the joy in life. As the ultimate entertainer, the Jester is able to make people feel good — a feeling that any brand would like to have associated with it. Read Article »
"W" is for Watermark
Nyla Smith | Tuesday, May 10, 2016
Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?
Read Article »
Brand Archetypes — Meet the Everyman
Nyla Smith | Tuesday, May 03, 2016
It seems one of the highest compliments bestowed upon a celebrity is that the superstar “is so down to earth!” The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman archetype, and brands who are relatable in this way will go a long way in capturing the hearts of their consumers. Read Article »
"V" is for Vector
Nyla Smith | Wednesday, April 27, 2016
You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion. Read Article »
Brand Archetypes — Meet the Explorer
Nyla Smith | Tuesday, April 05, 2016
Finding oneself — self-realization through discovery — is the ultimate goal of the Explorer. In our Western culture, the Explorer archetype is an undercurrent running through all of society. Brands that spring forth from this current are those that speak to the need for freedom, adventure, and independence.
Read Article »
"U" is for User Experience: Why Your Website is Not Your Own
Nyla Smith | Tuesday, March 29, 2016
So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »
Brand Archetypes — Meet the Magician
Nyla Smith | Tuesday, March 22, 2016
