Design - from all angles
A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: 
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Lessons from the Creation of the 2016 Olympics Logo
Nyla Smith | Thursday, July 28, 2016
With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process. Read Article »
How Nike Failed at User Testing
Nyla Smith | Thursday, June 30, 2016
Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that "just do it" should never supercede "just think it through". In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience. Read Article »
"W" is for Watermark
Nyla Smith | Tuesday, May 10, 2016
Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?
Read Article »
"V" is for Vector
Nyla Smith | Wednesday, April 27, 2016
You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion. Read Article »
The Power of One-Page Websites
Nyla Smith | Tuesday, April 12, 2016
We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to? Read Article »
"U" is for User Experience: Why Your Website is Not Your Own
Nyla Smith | Tuesday, March 29, 2016
So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »
"S" is for: Spec Work
Nyla Smith | Tuesday, March 01, 2016
“I decided to go into business so that I could work for free,” said no one ever. But is all free work created equal? Read Article »
Balancing Marketing with Social Responsibility
Nyla Smith | Tuesday, February 16, 2016
Sir Isaac Newton’s third law of physics states that every action has a reaction. But you don’t have to get beaned on the head with an apple to realize the universal laws of physics also apply to marketing. Read Article »
"Q" is for: QR Code
Nyla Smith | Tuesday, January 19, 2016
