Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

The Ambiguity Bias is Scaring Away Your Customers

Nyla Smith | Thursday, August 30, 2018

nervous customer ambiguity biasThe ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line. Read Article »

How the Right Web Design Can Boost the Value of Your Digital Business

Guest Author | Monday, July 30, 2018

who does web designWeb design is too often relegated to the world of aesthetics. But it’s not only about making your site look pretty. Instead, good web design can be a powerful driver of business performance and value. Here’s how: Read Article »

Is Cognitive Load Ruining Your Website?

Nyla Smith | Thursday, May 31, 2018

who does web designLooking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business. Read Article »

Running on Default - Harmless or Risky?

Nyla Smith | Tuesday, August 16, 2016

It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing. Read Article »

The Power of One-Page Websites

Nyla Smith | Tuesday, April 12, 2016

We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to? Read Article »

"U" is for User Experience: Why Your Website is Not Your Own

Nyla Smith | Tuesday, March 29, 2016

So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »

Is Your Website Ready for a Record-Breaking Black Friday?

Nyla Smith | Tuesday, October 27, 2015

If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush? Read Article »

"L" is for: Landing Page

Nyla Smith | Tuesday, October 20, 2015

Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn't enough and why you need landing pages to truly be successful in selling. Read Article »

"C" is for: Conversion Optimization

Nyla Smith | Tuesday, July 28, 2015

A B testingThere is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »

"A" is for: Above the Fold

Nyla Smith | Tuesday, July 07, 2015

DIYSo often, when working on websites or landing pages, the client adamantly states, “We need to get all that above the fold.” I’m always curious if they’re saying it because they've heard it was an unbreakable rule, or if they have specific data to support their request. It’s important to know that “above the fold” alone is not a magic bullet for a successful page. Read Article »


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