Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Is Cognitive Load Ruining Your Website?

Nyla Smith | Thursday, May 31, 2018

who does web designLooking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business. Read Article »

"T" is for Typo: Why Good Grammar is Good for Business

Nyla Smith | Tuesday, March 15, 2016

Possibly the most expensive typo in history was made by NASA in 1962. The omission of a single hyphen in a mathematical calculation resulted in the destruction of Mariner 1 mere minutes after launch and cost $80 million. While your typos may not cause rockets to explode midair, they could keep your profits from skyrocketing. Read Article »

Why SEO is a Partnership

Nyla Smith | Tuesday, November 03, 2015

Search Engine Optimization (SEO) encompasses a lot. Like a big mutant octopus with too many arms to count, SEO's various components can seem overwhelming at times. Don’t be intimidated! There are easy things that you as a website owner should and can do to help your site rise in the rankings. Read Article »

Content with a (Re-) Purpose

Nyla Smith | Tuesday, May 26, 2015

A common tactic for businesses is to repurpose content. This gives the creator the opportunity to breathe new life into something old. Repurposing content is a smart practice, and I highly encourage it.  Read Article »

The best way to incorporate social media on your website

Nyla Smith | Tuesday, October 28, 2014

Facebook thumbs upWhen building or redesigning a website, there comes a point when the conversation turns to social media integration. Many business owners assume placing social media icons that link to their social accounts is a given — just stick them up there in the header. After all, that's what everybody else does. But is that the best way to do it? Read Article »

Thou shalt not steal (images)

Nyla Smith | Tuesday, August 05, 2014

We all know stealing is wrong, right? What's a little ambiguous for some is what constitutes "stealing", particularly on the internet. If you're not familiar with internet copyright law, beware — what you don't know could cost you. Read Article »

Substance over style: How does your website measure up?

Nyla Smith | Tuesday, July 22, 2014

Having a website that converts is more important than having a website that just looks good. Unfortunately, these priorities get mixed up all the time.  Read Article »

When NOT to use a prebuilt WordPress theme

Nyla Smith | Wednesday, May 28, 2014

If you do a Google search for "WordPress themes", you'll be inundated with results. In the days of the ever-present WordPress theme, why would you ever need to have a custom solution developed? Two reasons. Read Article »


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