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A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

One of the best modern sans serif fonts - PF Handbook Pro Extra Thin

Nyla Smith | Thursday, June 30, 2011

My sans serif typeface of the moment? PF Handbook Pro. It's cool, calm, and collected, with just enough quirkiness to make it lovable. (Kinda like myself, no?)

The quirkiness kicks in with some of the lowercase letters like g, k and m—giving me unique little details to love. The fonts range from extra thin to black, and while I would probably use the regular weight for most uses, I always really enjoy a good light weight font, for some reason.

Here's a sample of PF Handbook Pro Extra Thin, PF Handbook Pro Italic, and PF Handbook Pro Black:

Isn't it beautiful?

It's been a popular typeface, and understandably so— smooth round corners, legibility at small sizes, fourteen fonts in the family, and stylistic alternatives. It would be great for almost any usage. It's modern, but not necessarily trendy, which I consider hallmarks of a classic typeface. What's not to love? And since MyFonts also makes a web license available, I just may pick this one up for my next web project. Oh, the wheels are a-turnin'...

Nyla Smith is a Graphic Designer, Web Designer, Front-End Web Developer and Consultant with over 12 years of experience. She is the owner of n-Vision Designs, LLC in Hampton, Virginia, which exists to provide marketing support and brand consulting to small- and medium-sized businesses needing creative solutions. Contact Nyla if you'd like to discuss your next creative project. She can usually be bribed to a meeting with a cup of green tea and an oatmeal cookie.
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