Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Designing Stop Signs

Nyla Smith | Wednesday, February 09, 2011

I've worked with all kinds of people.  Some people turn out to be very opinionated. Some people constantly call back with "just one more tiny change" each time they've gotten any type of feedback from others. Some people want to use neon green even if neon green is absolutely the wrong color to use, simply because neon green is their favorite color. Get my drift?

There are two ends of the spectrum here: people who are driven by others' opinions — they are swayed by any feedback anybody gives; and people who are driven by personal preference — they want what they want, regardless of what anybody says.  Am I complaining?  Nah. But sometimes, every so often, if I'm having a particularly rough day/week/project, I pull the following video out of the archives to give myself a bit of comic relief. If you've never seen it, go ahead!

We designers don't know everything, and we welcome input (remember, creativity is only enhanced by collaboration), and we want our clients to be satisfied. We understand that our clients know their industry better than we will. However, we have done this once or twice before, and a good designer will have done adequate market research as well.  Sometimes, it's good to trust our professional judgment, intuition, and past experiences!  :)

Ultimately, we are paid to do what the client want, so if they are determined to have a neon green project, that's what they'll get. But don't say I didn't warn you when your communicative value is diluted (because people are shielding their eyes to avoid burning their retinas). If your message is lost, your project is not successful. Let's always remember it's about smart design.

Nyla Smith is a Graphic Designer, Web Designer, Front-End Web Developer and Consultant with over 12 years of experience. She is the owner of n-Vision Designs, LLC in Hampton, Virginia, which exists to provide marketing support and brand consulting to small- and medium-sized businesses needing creative solutions. Contact Nyla if you'd like to discuss your next creative project. She can usually be bribed to a meeting with a cup of green tea and an oatmeal cookie.
Comments
peachi commented on 09-Feb-2011 09:36 AM
LOVE IT! I commend you for sticking with it, because that drives me nuts, lol :)
Nyla commented on 09-Feb-2011 10:43 AM
Hey, it comes with the territory. Thanks, peachi. :)


Keep reading: