Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ: We had multiple people in our organization take the brand personality quiz, and we got different results. What does this mean?”

Nyla Smith | Tuesday, February 27, 2018

Many times, when we talk about brand, we focus on the experience of your customers in relation to their interactions with you. But brand is also critical internally. The culture of your organization has everything to do with how your brand is perceived externally, so it’s important for it to be well established. Read Article »

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