Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ: “How do I know my brand archetype is accurate?”

Nyla Smith | Thursday, April 27, 2017

The brand personality quiz is a great starting point for determining your brand archetype. However, since it’s you taking the quiz, that means your results are sometimes skewed to your “insider” perspective or your personal whims. To confirm your results for your brand, you need to go a step further. Read Article »

The Sam-I-Am Guide to Marketing: How Dr. Seuss Got it Wrong

Nyla Smith | Wednesday, April 26, 2017

"I will not eat them in the rain. I will not eat them on a train. Not in the dark! Not in a tree! Not in a car! You let me be!" Sound familiar? Read on. Read Article »


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