Nyla Smith | Thursday, April 27, 2017
The brand personality quiz is a great starting point for determining your brand archetype. However, since it’s you taking the quiz, that means your results are sometimes skewed to your “insider” perspective or your personal whims. To confirm your results for your brand, you need to go a step further. Read Article »
Nyla Smith | Wednesday, April 26, 2017
"I will not eat them in the rain.
I will not eat them on a train.
Not in the dark! Not in a tree!
Not in a car! You let me be!" Sound familiar? Read on.
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Nyla Smith | Wednesday, March 29, 2017
You've been introduced to brand archetypes and are trying to determine which one you are, yet you see more than one archetype that your business could align with. How can this be? What gives? Read Article »
Nyla Smith | Wednesday, August 31, 2016
“Lovers thrive on authenticity and genuine human connections, and that is our strength. When we talk to others about ourselves or our businesses, our passion and dedication shine through and draw people to us.” Read Article »
Nyla Smith | Tuesday, August 16, 2016
It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing. Read Article »
Nyla Smith | Tuesday, August 02, 2016
Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »
Nyla Smith | Thursday, July 28, 2016
With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process. Read Article »
Nyla Smith | Tuesday, July 19, 2016
“We try to help as many families and kids as possible. We want to be a voice for children and families…We are always out spreading the word about the need that exists for children in foster care.” Read Article »
Nyla Smith | Tuesday, July 12, 2016
Want a surefire way to get graphic designers all riled up? Replace a good typeface with a bad one… all over America. Read Article »
Nyla Smith | Wednesday, July 06, 2016
“The greater joy and positive personal transformations we create, the greater the amount of energy we will have to help others, and the greater positive energetic imprint we will leave in this world as our legacy.” Read Article »