Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Gamification for the Win: How to Cash in on the Most Irresistible Form of Marketing There Is

Nyla Smith | Thursday, November 01, 2018

retro video game interfaceThe satisfaction of accomplishment or achievement. The pride of overcoming an obstacle or challenge. The excitement of winning or receiving a prize. Or just the euphoria of scoring big with dumb luck. One thing that ties all these together? Gamification. And it can be the best thing that ever happened to your marketing.  Read Article »

Marketing vs. Branding: What's the Difference?

Nyla Smith | Friday, September 28, 2018

woman unsure about branding vs marketingThe terms branding and marketing are sometimes used interchangeably. This is understandable — they are inextricably tied together — but they’re not the same thing. Here's why that matters, and how to know which one you need. Read Article »

The Ambiguity Bias is Scaring Away Your Customers

Nyla Smith | Thursday, August 30, 2018

nervous customer ambiguity biasThe ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line. Read Article »

Web Design Trends for 2018

Guest Author | Tuesday, July 31, 2018

who does web designSometimes, trends get a bad rap (polyester jumpsuits, anyone?). By very nature, they will soon be out of favor, and those left hanging on are seen as out-of-touch. But not all trends are fleeting. Trends can reveal the direction that society is moving, indicative of more permanent underlying shifts. This is as true of design as anything else. Read Article »

How the Right Web Design Can Boost the Value of Your Digital Business

Guest Author | Monday, July 30, 2018

who does web designWeb design is too often relegated to the world of aesthetics. But it’s not only about making your site look pretty. Instead, good web design can be a powerful driver of business performance and value. Here’s how: Read Article »

Brand Archetype FAQ: How do I pick my primary brand archetype?

Nyla Smith | Thursday, June 28, 2018

Is your archetype "chosen" or is it "revealed"? Yes and yes. Hmm. Well…if you can pick your own archetype, how do you go about doing that? Your brand archetype impacts everything about your business. Here's how to choose wisely.   Read Article »

Is Cognitive Load Ruining Your Website?

Nyla Smith | Thursday, May 31, 2018

who does web designLooking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business. Read Article »

Brand Archetype FAQ: Will our archetype change based on the products we offer?”

Nyla Smith | Monday, April 30, 2018

Another variation of the question is “Can/Should/How do we introduce new product offerings if they don’t align with our current brand archetype?”  Read Article »

The (Ethical) Way to Use Cognitive Biases to Your Advantage

Nyla Smith | Thursday, March 29, 2018

who does web designCognitive biases. We all have them. We may even be aware of them. Cognitive biases are the result of mental shortcuts our brains have formed, particularly when making decisions… and marketers, intentionally or not, have been banking on them since the dawn of advertising.  Read Article »

Brand Archetype FAQ: We had multiple people in our organization take the brand personality quiz, and we got different results. What does this mean?”

Nyla Smith | Tuesday, February 27, 2018

Many times, when we talk about brand, we focus on the experience of your customers in relation to their interactions with you. But brand is also critical internally. The culture of your organization has everything to do with how your brand is perceived externally, so it’s important for it to be well established. Read Article »


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