Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

7 Things You Need to Know Before Paying for a Website

Nyla Smith | Tuesday, May 30, 2017

In 10+ years of developing websites, I’ve come across a lot of assumptions. And you know what they say about those. So if you’re in the market for a new website, the following seven questions should help make the most of the experience. Read Article »

Brand Archetype FAQ:“The what, the why, or the how – which determines my archetype?”

Nyla Smith | Friday, May 26, 2017

The brand archetype quiz gives you your top three results. Inevitably, it will be some combination of your what, how, and why. How do you make sense of this? Read Article »

A Sweet New Collaboration

Nyla Smith | Wednesday, May 03, 2017

Today, life gets sweeter. Sweet Spot Marketing, a collaboration between two experienced marketing professionals, graphic designer/web developer Nyla Smith and copywriter Jamie McAllister, has officially launched.  Read Article »

Brand Archetype FAQ: “How do I know my brand archetype is accurate?”

Nyla Smith | Thursday, April 27, 2017

The brand personality quiz is a great starting point for determining your brand archetype. However, since it’s you taking the quiz, that means your results are sometimes skewed to your “insider” perspective or your personal whims. To confirm your results for your brand, you need to go a step further. Read Article »

The Sam-I-Am Guide to Marketing: How Dr. Seuss Got it Wrong

Nyla Smith | Wednesday, April 26, 2017

"I will not eat them in the rain. I will not eat them on a train. Not in the dark! Not in a tree! Not in a car! You let me be!" Sound familiar? Read on. Read Article »

Brand Archetype FAQ: “What if I identify with more than one brand archetype?”

Nyla Smith | Wednesday, March 29, 2017

You've been introduced to brand archetypes and are trying to determine which one you are, yet you see more than one archetype that your business could align with. How can this be? What gives? Read Article »

Interview with a Lover Brand: McAllister Writing & Editing

Nyla Smith | Wednesday, August 31, 2016

“Lovers thrive on authenticity and genuine human connections, and that is our strength. When we talk to others about ourselves or our businesses, our passion and dedication shine through and draw people to us.” Read Article »

Running on Default - Harmless or Risky?

Nyla Smith | Tuesday, August 16, 2016

It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing. Read Article »

"Z" is for: Zapier

Nyla Smith | Tuesday, August 02, 2016

Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »

Lessons from the Creation of the 2016 Olympics Logo

Nyla Smith | Thursday, July 28, 2016

With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process.  Read Article »


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