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  1. Quality, Speed, and Price. Choose 3? Nyla Smith 31-Aug-2011

Quality, Speed, and Price. Choose 3?

Nyla Smith - Wednesday, August 31, 2011

Nope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap..it's all the same.) But I often find myself explaining to clients that as much as I would love to provide top-notch stellar quality at lightning-fast speed at the lowest rock-bottom price, I can't. Nobody can, without sacrificing something themselves. Between quality, speed, and price, you're going to have to pick two to optimize. Gosh, life is just full of tough decisions, isn't it? Let's look at "a day in the life of Jane" to illustrate this point. More

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    So, you want a website.

    Start by organizing.

    Who, What, Why, When, Where, and How

    Filling out my questionnaire is a great first step.  Before you talk to anybody about creating your website for you, you should to be able to let them know what your needs and expectations are in a clear and concise manner. The questions you see listed below will help you get started, but you should download the full Word document for the entire questionnaire, and you can type your answers right in. Click on this link to download the full document:

    Get Started Organizing Your Website Get Started Organizing Your Website (37 KB)

    1. Who are you?
    2. What do you do?
    3. Who are you trying to reach? What is your target audience?
    4. Why do you do it? What is the need for your product or service?  Why do you do what you do, and not something completely different?
    5. When do you do it?  Are you a seasonal business? What are your peak and off-peak seasons?
    6. Where do you offer these products or services?  Are you limited to a particular geographic region? What is your target demographic area?
    7. How do you do it?  Is your way better than a competitor's? What is it that makes you stand out?
    8. Who are your main competitors?

    What's next?

    If you haven't already requested a quote, feel free to do so now. Then email your completed questionnaire to quote@nvison-that.com.

    What else to keep in mind:

    1) Your artwork

    Before you proceed with your website, note any existing images you would like to use. If you have digital photos, a logo, existing marketing materials, try to collect those as soon as possible.  Images should be provided as .jpg or .gif, and should be at web resolution (72 dpi). If you have digital files of existing marketing materials (e.g. a PDF of your existing brochure), it is helpful to supply those to your designer for a visual reference.

    2) E-commerce

    If you desire to sell your products or services through your website, there are additional considerations that we need to keep in mind. Check out the e-commerce flow chart in the Resources section to get started.

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