Nope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap..it's all the same.) But I often find myself explaining to clients that as much as I would love to provide top-notch stellar quality at lightning-fast speed at the lowest rock-bottom price, I can't. Nobody can, without sacrificing something themselves. Between quality, speed, and price, you're going to have to pick two to optimize. Gosh, life is just full of tough decisions, isn't it? Let's look at "a day in the life of Jane" to illustrate this point. More
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- Quality, Speed, and Price. Choose 3? 31-Aug-2011
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Stock photo resources
When to use stock
What to do when you don't have photos for your design project:
So you want a brochure created for your new business venture. Obviously, you want your brochure to be more than just text. You want some pictures! Some pizzazz! But, you don't have any images to supply to your designer. Oh, what to do, what to do?
Well, there's three options:
- Hire a photographer.
- Challenge your designer to be creative without the use of photos.
- Use stock photography.
What is stock photography?
Stock photos are images which are available for purchase. They can be obtained from online image banks or stock photo disks. Prices will differ according to quality, photographer, resolution, subject matter, etc. Exclusive images can be expensive, but many royalty-free photos can be purchased for just a few dollars. It is important to clarify that I'm referring to "royalty-free" stock photography (as opposed to "rights managed"), which allows unlimited usage of the photo for a nominal fee. Another important note is that in most cases you're not actually buying the photo itself, but rather a license to use the photo. Different licenses are often available for various purposes.
Sounds like the greatest thing since sliced bread!
Not necessarily. A downside of stock photography is that you don't have exclusive rights to it. This means that anybody (e.g. your competitor) could use the same image in their own designs. Your branding becomes muddy and ineffective when it could easily be confused with someone else's.
Some stock photo websites
You may want to search for stock photos on your own and provide your designer with specific images that you want used in your design. Important: When providing your designer with the images you want to be used, make sure you provide the file name or file number of the image (and not just the low resolution image), along with the website you found it on. Otherwise, it can be quite difficult, or impossible, to find the image again. Some good places to start your search are:
The
apple(s) of my eye. A few things that are important to me.
Not necessarily
related to design, but quite relevant in this world we live in.
world hunger :: health & wellness :: global sustainability :: truth matters
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